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LEADTAIL TV

There’s a dirty little secret in B2B marketing… are you ready to hear it?

You can’t win relying on “best practices” alone.

In this limited series, we talk with marketers who trust their gut, shrug off the conventional wisdom, and bring a fresh POV to their company and their customers.

If you’re looking for ways to zig when everyone else is zagging, this is the series for you.

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ABM With a Side of Data: Building an ABM Program in a Dip | Adrianna Shukla, DemandScience

24:21

ABM With a Side of Data: Building an ABM Program in a Dip | Adrianna Shukla, DemandScience

"ABM isn't a tactic, ABM is the strategy." Adrianna Shukla, Senior Director of Marketing a DemandScience, joins your host Danielle O'Neil to breakdown the nitty-gritty of where to focus your ABM strategies, how to get data on leads that gives meaningful insights, and why it might be time to brush up on the fundamentals when organizations are looking to cut budgets. ____ LEARN more about DemandScience: https://demandscience.com/ ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ CHAPTERS: 0:00 Intro 0:56 Adrianna's Background 1:42 What would you tell organizations about ABM efforts now and the months ahead? 7:07 How can orgs use intent data in their ABM efforts? 10:55 How can you leverage your data during budget cuts? 15:08 How can brands hone their messaging? 17:09 How should brands leverage content syndication? 20:00 Why Marketing is no longer about MQLs 23:28 Conclusion

Creating Marketing Messages That Work | Braeden Matson Jones, Performance Marketing Manager

29:38

Creating Marketing Messages That Work | Braeden Matson Jones, Performance Marketing Manager

Crafting marketing messages is complex: Get too ambitious, and suddenly you're bending the truth. On the other hand, don't include enough, and you're selling yourself short. Braeden Matson Jones, Performance Marketing Manager at Refine Labs joins your host Danielle O'Neill to discuss product messaging, building an ICP, customer research, how to think about your marketing data in an effective way, and lead attribution. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Fishing With a Spear: Account Based Sales and Marketing | Kelsey Harkins, Centerline Digital

25:26

Fishing With a Spear: Account Based Sales and Marketing | Kelsey Harkins, Centerline Digital

Account Based Marketing, without a doubt, more popular in today's B2B marketing landscape than ever before. Kelsey Harkins, Group Account Director at Centerline Digital joins your host, Danielle O'Neil, to explore what ABM is and what ABM is not, when it's useful, and how to best implement it into your marketing practice. --- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

22:33

You Are Your Brand: Why Executives Need to Get Active on Social Media

Brand messaging is more important than ever. But it's not just about what you're saying. It's about where you communicate and how you identify your audience. Join host Danielle O'Neil as she sits down with Shape and Scale co-founder Suzanne Block to discuss the importance of nailing down your company message—from the C-suite to your sales team. That's in this episode of Agents of Change. --- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Creativity and Constraints: How B2B Healthcare Marketing is Building the Future

25:12

Creativity and Constraints: How B2B Healthcare Marketing is Building the Future

Bliss Group vice president Quintin Maidment sits down with your host Danielle O'Neil for a wide-ranging conversation on how the constraints of a highly regulated industry like healthcare can unleash creativity, the exciting technology trends that will shape the future of healthcare, and more. It's all coming up on this episode of Agents of Change. ___ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

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