Every startup wants to achieve growth, but it can be hard to know where to start. We sat down with Holly Roland, CEO of Emerald Hill Marketing, to get her insights. Holly helps startups move upmarket - from selling to small business sales to selling into large enterprises. In this episode, Holly outlines a few strategies and best practices to get from point A to point B, including carving out your niche, aligning your marketing and sales strategy, and truly understanding your buyers' desires. ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Good Digital is quickly becoming tablestakes for any business. We sat down with Gunter Reiss, global marketing leader and social marketing evangelist to discuss how social media marketing fits into B2B, his playbook for CMOs in 2021, and why digital marketing is your most important challenge as a marketing leader. Please join me in my interview with Gunter Reiss. ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Every company executive knows what great PR looks like when they see it. But few understand what it really takes to secure that glowing coverage. Ed Zitron, founder of EZPR, knows what it takes, and he's not shy about it. In this episode, Ed and I talk about PR's big PR problem, why journalists don't always make the best PR people, and how to avoid the trap of a mushy middle management structure. We dig into the differences between PR and media relations, and embracing the discussion about how to measure results. ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ---- Show Notes: 0:00 Intro 1:11 Ed's Background and Issues with PR 7:17 Skills Needed to be Good at PR 12:20 PR's Middle Management Problem 16:40 Talking about Results in PR 19:57 Better Media Relations 22:35 Crisis Comms 25:55 Being Concise in Pitching 28:59 Social for PR 30:05 Outro

Marketing services in B2B is completely different from marketing products in B2B… Or is it? 20 year CMO Mark Waxman came on the show and let us know that that is not completely true. In our conversation, we talked about the real difference between marketing services and products, how to implement a successful social selling program in marketing, and why all marketers are story tellers, regardless of if they work in a corporation, agency, in B2B services or B2B Tech. ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Is it time for a radical redefinition of the role of the CMO? My guest, Rhoan Morgan, CEO at DemandLab, certainly thinks so, and she makes her case throughout our conversation, as well as in her book, Change Agents. In today's episode, we drill into what that new CMO skillset might look like... How "in the weeds" do marketing leaders need to get with their technology stack? How can they align with their sales partners in making revenue the teams' North Star? And where does creativity and the human element fit in?

Maria Twena has always lived between two worlds. As the child of first generation immigrants she was well aware that life at home was all about how to be a good member of the community, and how to contribute to the collective… while outside the home, she picked up on all the signals about the value of American individualism and self-reliance. Today, Maria heads up the “Consumer X” practice at 9th Wonder, where she helps brands bridge that hybrid space between cultures. With warmth and empathy, she shares some key insights for marketers about how multi-lingual and multi-cultural marketing *really* works, why you might be missing these moments in your general marketing programs, and how to create experiences that speak to your audience in the ways that matter. ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Is it possible for Sales and Marketing to coexist in a healthy way? 💚 Leadtail makes social work for B2B | https://leadtail.com | we’re @Leadtail on Twitter 💚 Are you a veteran of the War for MQLs? Struggle to get on the same side as your sales team? Wondering if there’s any way marketing and sales can ever get along, let alone, succeed together? Nicole Fuselier doesn’t just think it’s possible, she’s turned sales and marketing alignment into her professional superpower. Stay tuned to this episode of Tomorrow’s Best Practices Today to learn how she does it, and how you can get your teams aligned and crush your numbers, together. ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Kieran has worked at tech companies in the marketing department - Radio Shack, Helio, Belkin, and now Openpath Security. Working in both B2C and B2B, he has transformed and pivoted strategies, most recently being recognized as the top 50 most influential CMOs by Forbes. ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Cecile Thirion Joins us to tell us about international marketing, community, and mentorship. 💚 Leadtail makes social work for B2B | https://leadtail.com | we’re @Leadtail on Twitter 💚 Today’s guest is Cecile Thirion, a global marketer and community builder. We chat with her about building a community of marketers, how B2B marketers should expand their thinking when it comes to marketing internationally, and why mentoring and lifting people up is so important to her. Let’s get right into it, here’s my interview with Cecile. ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Daniel Glickman wants to help us all grow. 💚 Leadtail makes social work for B2B | https://leadtail.com | we’re @Leadtail on Twitter 💚 Daniel is the host of B2U, a podcast exploring a new way of thinking about marketing - from Business to User - for marketing teams of all sizes. Just like us, he loves talking about B2B marketing. From accelerating growth in companies to building a brand from the ground up, Daniel has seen it all, and he’s done it on several continents to boot. Join me as I hear from Daniel over what he thinks are the keys to growing the brand and business from the chair of the marketing department, and how you can do it too. ----------------------------------------------------------------------------------------------------------------------------------------------------------------- See more from Daniel: http://cmoconfessions.com/ https://podcasts.apple.com/us/podcast/b2u-the-business-to-user-podcast/id1494931689 https://www.linkedin.com/in/glickmandaniel/ https://twitter.com/cmoconfessor ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Karen is a marketers’ marketer. Join us as we chat and learn from her on today's episode of Tomorrow's Best Practices Today. 💚 Leadtail makes social work for B2B | https://leadtail.com | we’re @Leadtail on Twitter 💚 From consumer marketing at Apple in the 90’s to leading global marketing organizations at VMWare and Marketo during key chapters in their industry-shaping journeys, Karen has seen marketing from just about every angle. I’m looking forward to hearing her perspective on what she has seen work, what hasn’t, and some enduring marketing truths that stand the test of time. ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Michelle has been a data and analytics driven marketer for most of her career. Recently she worked in the New Ventures division of PwC, allowing her insights into the direction of startups and digital transformation, and specifically how that is affecting B2B marketers. ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

In this episode, former LexusNexus CMO Steve Mann shares why making an emotional argument is important for demand generation, how COVID-19 has reshaped marketing, and how agile marketing principles apply to raising triplets. Leadtail makes social work for B2B! 💚 Find us on Twitter @Leadtail 💚 Steve is @stevemann 💚 Find Bryan at @bryankramer --------- 1:37 Moving from “speeds and feeds” to an emotional connection 4:46 How being quiet can be an act of empathy 7:37 Does bingeable content work for demand generation? 12:07 Applying B2C learnings to B2B marketing 14:48 How COVID-19 has reshaped marketing messaging 16:50 What it means to become a customer-centric organization 18:17 How companies can prepare for market disruption 22:44 How business skills are helping Steve raise triplets --------- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

In this episode, seasoned marketer Christina Ellwood, principal at Moreland Associates, shares her journey from science to marketing, the central role marketing should play within an organization, and why she’s missing hugs these days. Leadtail makes social work for B2B! 💚 Find us on Twitter @Leadtail 💚 Christina is @cellwood 💚 Find Bryan at @bryankramer ---- 3:04 From scientist to marketer 4:28 Marketing as the “hub” for an organization 5:24 Aligning sales and marketing 8:20 How to close leads that fall out of the funnel 10:34 How AI and automation will impact marketing 17:14 Succeeding as an interim leader 21:27 Leading with empathy and compassion 24:50 Maintaining focus ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

In this episode, Thulium CEO Tamara McCleary discusses why success on social media can’t be measured by popularity, what genetic engineering and AI mean for the future of humanity, and the importance of spending time on things we really care about. ---- Chapter List 1:26 What is ROI on social media 6:26 Best practices Tamara would love to see go away 9:03 Why follower count doesn’t equal influence 10:51 Which channels work best for B2B social media marketing? 14:48 How generational culture is impacting corporate leadership 20:45 The ethical implications of genetic engineering and AI 29:16 Tamara’s background in healthcare and journey to entrepreneurship 36:10 The importance of time management and focus 39:40 What’s special about Denver, Colorado? ---- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/