Daniel Glickman wants to help us all grow. 💚 Leadtail makes social work for B2B | https://leadtail.com | we’re @Leadtail on Twitter 💚 Daniel is the host of B2U, a podcast exploring a new way of thinking about marketing - from Business to User - for marketing teams of all sizes. Just like us, he loves talking about B2B marketing. From accelerating growth in companies to building a brand from the ground up, Daniel has seen it all, and he’s done it on several continents to boot. Join me as I hear from Daniel over what he thinks are the keys to growing the brand and business from the chair of the marketing department, and how you can do it too.

Cecile Thirion Joins us to tell us about international marketing, community, and mentorship. 💚 Leadtail makes social work for B2B | https://leadtail.com | we’re @Leadtail on Twitter 💚 Today’s guest is Cecile Thirion, a global marketer and community builder. We chat with her about building a community of marketers, how B2B marketers should expand their thinking when it comes to marketing internationally, and why mentoring and lifting people up is so important to her. Let’s get right into it, here’s my interview with Cecile.

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail Karen is a marketers’ marketer. From consumer marketing at Apple in the 90’s to leading global marketing organizations at VMWare and Marketo during key chapters in their industry-shaping journeys, Karen has seen marketing from just about every angle. I’m looking forward to hearing her perspective on what she has seen work, what hasn’t, and some enduring marketing truths that stand the test of time.

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail In this episode of Leadtail TV, Bryan and Christina Ellwood discuss how marketing is at the center of the organization and has its hands in everything. Bryan and Christina also talk about how important focus is to aligning the organization, how she builds marketing teams, how she believes more marketers should view the sales funnel, and more.

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail Steve Mann wants you to realize how much emotions play into any buying decision, B2B or otherwise. Steve explains how he uses emotions in his go to market plan, what he suggests to do in this time of disrupted markets, and how he uses his learnings from marketing and business in the home to help raise his triplets, and how he uses those learnings in the world of business.

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail Tamara McCleary shares how she thinks about social ROI and gives her tips on the best place to get ROI on social efforts. Bryan and Tamara also ponder common misconceptions on social media, the future of social, and the future of AI and work in an ever-changing world.

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail In this episode, Carla Johnson asks that marketers start to rethink how they approach marketing within organizations so that they can get a larger platform to stand on. Bryan and Carla also discuss the future of work, how living in a different place can change your marketing and business perspective, and also how marketing can begin to break out of silos that they can so often feel stuck in at big organizations.

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail Kyle Akerman believes that you should take a Beer and Tacos approach to analytics - enjoy your qualitative and quantitative analyses together. Kyle and Bryan also discuss how his digital psychologist certification helps him daily to help clients understand their customers with context of human rationality and irrationality, how improv comedy and radio DJ'ing has helped Kyle in business, and what dashboards of the future might look like as technology continues to grow.

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail Ashley Faus wants your content to work less like a linear funnel and more like a playground. Customers should be able to experience your company's content in any order that they see fit, and use it in the ways they find most engaging. Ashley and Bryan also crack into how you can catch someones attention and engage with them, even if you don't have quite the same interests, as well as how your interests outside of work can be applied to your marketing day to day to increase your ability.