Is it possible for Sales and Marketing to coexist in a healthy way? 💚 Leadtail makes social work for B2B | https://leadtail.com | we’re @Leadtail on Twitter 💚 Are you a veteran of the War for MQLs? Struggle to get on the same side as your sales team? Wondering if there’s any way marketing and sales can ever get along, let alone, succeed together? Nicole Fuselier doesn’t just think it’s possible, she’s turned sales and marketing alignment into her professional superpower. Stay tuned to this episode of Tomorrow’s Best Practices Today to learn how she does it, and how you can get your teams aligned and crush your numbers, together.

Kieran has worked at tech companies in the marketing department - Radio Shack, Helio, Belkin, and now Openpath Security. Working in both B2C and B2B, he has transformed and pivoted strategies, most recently being recognized as the top 50 most influential CMOs by Forbes.

Michelle has been a data and analytics driven marketer for most of her career. Recently she worked in the New Ventures division of PwC, allowing her insights into the direction of startups and digital transformation, and specifically how that is affecting B2B marketers.

Daniel Glickman wants to help us all grow. 💚 Leadtail makes social work for B2B | https://leadtail.com | we’re @Leadtail on Twitter 💚 Daniel is the host of B2U, a podcast exploring a new way of thinking about marketing - from Business to User - for marketing teams of all sizes. Just like us, he loves talking about B2B marketing. From accelerating growth in companies to building a brand from the ground up, Daniel has seen it all, and he’s done it on several continents to boot. Join me as I hear from Daniel over what he thinks are the keys to growing the brand and business from the chair of the marketing department, and how you can do it too. ------------------------------------------------------------------------------------------------------------------------------------------------------------------ See more from Daniel: http://cmoconfessions.com/ https://podcasts.apple.com/us/podcast/b2u-the-business-to-user-podcast/id1494931689 https://www.linkedin.com/in/glickmandaniel/ https://twitter.com/cmoconfessor

Cecile Thirion Joins us to tell us about international marketing, community, and mentorship. 💚 Leadtail makes social work for B2B | https://leadtail.com | we’re @Leadtail on Twitter 💚 Today’s guest is Cecile Thirion, a global marketer and community builder. We chat with her about building a community of marketers, how B2B marketers should expand their thinking when it comes to marketing internationally, and why mentoring and lifting people up is so important to her. Let’s get right into it, here’s my interview with Cecile.

Karen is a marketers’ marketer. Join us as we chat and learn from her on today's episode of Tomorrow's Best Practices Today. 💚 Leadtail makes social work for B2B | https://leadtail.com | we’re @Leadtail on Twitter 💚 From consumer marketing at Apple in the 90’s to leading global marketing organizations at VMWare and Marketo during key chapters in their industry-shaping journeys, Karen has seen marketing from just about every angle. I’m looking forward to hearing her perspective on what she has seen work, what hasn’t, and some enduring marketing truths that stand the test of time.

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail In this episode of Leadtail TV, Bryan and Christina Ellwood discuss how marketing is at the center of the organization and has its hands in everything. Bryan and Christina also talk about how important focus is to aligning the organization, how she builds marketing teams, how she believes more marketers should view the sales funnel, and more.

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail Steve Mann wants you to realize how much emotions play into any buying decision, B2B or otherwise. Steve explains how he uses emotions in his go to market plan, what he suggests to do in this time of disrupted markets, and how he uses his learnings from marketing and business in the home to help raise his triplets, and how he uses those learnings in the world of business.

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail Tamara McCleary shares how she thinks about social ROI and gives her tips on the best place to get ROI on social efforts. Bryan and Tamara also ponder common misconceptions on social media, the future of social, and the future of AI and work in an ever-changing world.