There’s a dirty little secret in B2B marketing… are you ready to hear it?
You can’t win relying on “best practices” alone.
In this limited series, we talk with marketers who trust their gut, shrug off the conventional wisdom, and bring a fresh POV to their company and their customers.
If you’re looking for ways to zig when everyone else is zagging, this is the series for you.
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How to Become a Marketing Wallflower | Tom Treanor & Sharon Spooler | Counterpoint B2B
Align and Dine: Sales or Finance? | Counterpoint B2B (Nicole Fuselier and Gretchen Hoffman)
Nike Just Do It vs. CNN Facts First | Jennifer Davis and Christine Crandell
PR's Big PR Problem | Ed Zitron, Founder EZPR
The 20 Year CMO | Mark Waxman, CMO @ CBIZ
Redefining the Role of the CMO | Rhoan Morgan, CEO DemandLab
Marketing Across Cultures | Maria Twena, Head of Consumer X @ 9thWonder
Marketing's New KPI - Revenue | Nicole Fuselier, Sr. Dir of Revenue Marketing, Matterport
Listen to the voice of your customer: Kieran Hannon
Cecile Thirion, Global Marketing Leader
Daniel Glickman, Host of CMO Confessions
Karen Steele, CMO, Founder of Alloy
Michelle Killebrew, Marketing Executive
Steve Mann Brings Emotions Back to B2B
Christina Ellwood: Marketing is the Hub of the Organization
Tamara McCleary: Where is Your ROI on Social
Carla Johnson: It's Time to Rethink Marketing
Kyle Akerman: A Beer and Tacos Approach to Analytics
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