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You can’t win relying on “best practices” alone.

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Join Leadtail and our community of B2B marketing executives and experts to hear how they're affecting change now and how you can start using tomorrow's best practices today.

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The Power of Collaboration in Content Creation and Design | Asen Marketing

26:57

The Power of Collaboration in Content Creation and Design | Asen Marketing

In the fast-paced world of marketing, collaboration and teamwork play a crucial role in creating impactful content and design. In this episode of Agents of Change, Amanda Myers and Sam White from Asen Marketing shared their insights on the importance of collaboration between content creators and designers. They discuss the challenges of switching between B2B and B2C mindsets, the role of consumer psychology, and the benefits of incorporating fresh perspectives. This blog post explores the key takeaways from their conversation and highlights the power of collaboration in content creation and design. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ 00:00 Intro 01:01 Introducing Amanda Myers and Sam White 02:20 Navigating Between B2B and B2C Mindsets 03:34 The Importance of Knowing Your Audience 05:24 "Invisible Downtime" in Marketing 06:14 The Advantage of a Fresh Perspective 09:55 How Amanda Myers Stays Creative 11:15 Asen Marketing's Collaborative Process for Content Creation 13:24 Approaching Creative Projects Where Direction is Lacking 15:19 Asen's Tools and Processes for Communication and Project Management 16:43 Surprises and Experiences in Agency Life 17:50 The Difference Between a Partner and a Vendor 18:54 Clarifying the Role of Marketing and Sales 20:23 Trying New Things and Evolving in a Smaller Agency 23:58 Advice for Content Teams and Creatives 26:31 Wrap Up --------- Learn more about Asen Marketing: https://asenmarketing.com/

How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients | Mike Maynard, Napier

29:33

How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients | Mike Maynard, Napier

Mike Maynard approaches marketing different from most agency marketers. Leading with PR as a strategy at Napier, Mike has generated leads for clients, clarified marketing data, and repurposed content for massive results. Mike joined us to talk about separating business and marketing metrics, the pitfalls of over-targetting , and how to multiply the impact of a single piece of content. ____ Learn more about Napier: https://www.napierb2b.com/ ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ Timestamps: 00:00 Intro 01:17 What is Napier? 02:01 How does a PR Led Marketing Agency Use Metrics? 04:32 How can you separate marketing metrics from business metrics? 06:04 How does Napier ensure they're aligned with their clients? 09:59 Vanity Metrics vs. Impactful Metrics 11:40 Where is B2B Marketing Headed? 13:42 The Pitfalls of Over-targeting 14:54 How is a PR-led Marketing Agency Different from a Traditional Marketing Agency? 17:28 How Napier is Helping Multiply Client's Content Impact 20:35 Why Napier is Employee-Owned 23:09 Navigating Agency Partnerships

Drill Down! How to Standout with your Rebranding Efforts: CMO Rachel B. Lee Shares Her Expertise!

29:29

Drill Down! How to Standout with your Rebranding Efforts: CMO Rachel B. Lee Shares Her Expertise!

In this video, CMO Rachel B. Lee shares her expertise on unlocking the secrets to rebranding success. As a business professional, you know that rebranding is one of the keys to success. In this video, Rachel B. Lee shares her secrets to unlocking the secrets to rebranding success, and shows you how to achieve success with a successful rebranding project. Watch this video to learn how to: identify key elements of a successful rebranding project create a brand strategy that aligns with your business goals define the target market for your rebrand plan and execute the rebranding project successfully ____ LEARN more about StandOut Authority: https://standoutauthority.com/ ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ CHAPTERS: 00:00 Intro 01:16 What is StandOut Authority? 03:46 How to Rebrand from Customer Insights 08:40 Who Should Be Involved in Rebranding Decisions? 10:41 The Riches in the Niches 15:28 How to Retain Your Core Audience in a Rebrand 18:53 How to Work Through a Rebrand Internally 21:20 Driving Retention Through Social Media Automation 24:55 LinkedIn SEO is Underrated!

Not Another Whitepaper: How The Modern Healthcare CIO Wants to Consume Content

29:13

Not Another Whitepaper: How The Modern Healthcare CIO Wants to Consume Content

Healthcare marketing, especially marketing to the CIO, has changed in the past 10 years. Tom Rice and Erin Erban from the Merritt Group joins your host, Danielle O'Neil, to describe how the trends in marketing that works has shifted, why whitepapers are no longer your most valuable content when reaching the CIO, and a practical guide you can use in your marketing practice to increase penetration to the CIO. Learn more about marketing to CIOs in Healthcare: https://www.merrittgrp.com/2023-healthtech-marketing-guide/

ABM With a Side of Data: Building an ABM Program in a Dip | Adrianna Shukla, DemandScience

24:21

ABM With a Side of Data: Building an ABM Program in a Dip | Adrianna Shukla, DemandScience

"ABM isn't a tactic, ABM is the strategy." Adrianna Shukla, Senior Director of Marketing a DemandScience, joins your host Danielle O'Neil to breakdown the nitty-gritty of where to focus your ABM strategies, how to get data on leads that gives meaningful insights, and why it might be time to brush up on the fundamentals when organizations are looking to cut budgets. ____ LEARN more about DemandScience: https://demandscience.com/ ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ CHAPTERS: 0:00 Intro 0:56 Adrianna's Background 1:42 What would you tell organizations about ABM efforts now and the months ahead? 7:07 How can orgs use intent data in their ABM efforts? 10:55 How can you leverage your data during budget cuts? 15:08 How can brands hone their messaging? 17:09 How should brands leverage content syndication? 20:00 Why Marketing is no longer about MQLs 23:28 Conclusion

Creating Marketing Messages That Work | Braeden Matson Jones, Performance Marketing Manager

29:38

Creating Marketing Messages That Work | Braeden Matson Jones, Performance Marketing Manager

Crafting marketing messages is complex: Get too ambitious, and suddenly you're bending the truth. On the other hand, don't include enough, and you're selling yourself short. Braeden Matson Jones, Performance Marketing Manager at Refine Labs joins your host Danielle O'Neill to discuss product messaging, building an ICP, customer research, how to think about your marketing data in an effective way, and lead attribution. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Fishing With a Spear: Account Based Sales and Marketing | Kelsey Harkins, Centerline Digital

25:26

Fishing With a Spear: Account Based Sales and Marketing | Kelsey Harkins, Centerline Digital

Account Based Marketing, without a doubt, more popular in today's B2B marketing landscape than ever before. Kelsey Harkins, Group Account Director at Centerline Digital joins your host, Danielle O'Neil, to explore what ABM is and what ABM is not, when it's useful, and how to best implement it into your marketing practice. --- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

22:33

You Are Your Brand: Why Executives Need to Get Active on Social Media

Brand messaging is more important than ever. But it's not just about what you're saying. It's about where you communicate and how you identify your audience. Join host Danielle O'Neil as she sits down with Shape and Scale co-founder Suzanne Block to discuss the importance of nailing down your company message—from the C-suite to your sales team. That's in this episode of Agents of Change. --- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

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