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You can’t win relying on “best practices” alone.

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Drill Down! How to Standout with your Rebranding Efforts: CMO Rachel B. Lee Shares Her Expertise!

29:29

Drill Down! How to Standout with your Rebranding Efforts: CMO Rachel B. Lee Shares Her Expertise!

In this video, CMO Rachel B. Lee shares her expertise on unlocking the secrets to rebranding success. As a business professional, you know that rebranding is one of the keys to success. In this video, Rachel B. Lee shares her secrets to unlocking the secrets to rebranding success, and shows you how to achieve success with a successful rebranding project. Watch this video to learn how to: identify key elements of a successful rebranding project create a brand strategy that aligns with your business goals define the target market for your rebrand plan and execute the rebranding project successfully ____ LEARN more about StandOut Authority: https://standoutauthority.com/ ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ CHAPTERS: 00:00 Intro 01:16 What is StandOut Authority? 03:46 How to Rebrand from Customer Insights 08:40 Who Should Be Involved in Rebranding Decisions? 10:41 The Riches in the Niches 15:28 How to Retain Your Core Audience in a Rebrand 18:53 How to Work Through a Rebrand Internally 21:20 Driving Retention Through Social Media Automation 24:55 LinkedIn SEO is Underrated!

Not Another Whitepaper: How The Modern Healthcare CIO Wants to Consume Content

29:13

Not Another Whitepaper: How The Modern Healthcare CIO Wants to Consume Content

Healthcare marketing, especially marketing to the CIO, has changed in the past 10 years. Tom Rice and Erin Erban from the Merritt Group joins your host, Danielle O'Neil, to describe how the trends in marketing that works has shifted, why whitepapers are no longer your most valuable content when reaching the CIO, and a practical guide you can use in your marketing practice to increase penetration to the CIO. Learn more about marketing to CIOs in Healthcare: https://www.merrittgrp.com/2023-healthtech-marketing-guide/

ABM With a Side of Data: Building an ABM Program in a Dip | Adrianna Shukla, DemandScience

24:21

ABM With a Side of Data: Building an ABM Program in a Dip | Adrianna Shukla, DemandScience

"ABM isn't a tactic, ABM is the strategy." Adrianna Shukla, Senior Director of Marketing a DemandScience, joins your host Danielle O'Neil to breakdown the nitty-gritty of where to focus your ABM strategies, how to get data on leads that gives meaningful insights, and why it might be time to brush up on the fundamentals when organizations are looking to cut budgets. ____ LEARN more about DemandScience: https://demandscience.com/ ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ CHAPTERS: 0:00 Intro 0:56 Adrianna's Background 1:42 What would you tell organizations about ABM efforts now and the months ahead? 7:07 How can orgs use intent data in their ABM efforts? 10:55 How can you leverage your data during budget cuts? 15:08 How can brands hone their messaging? 17:09 How should brands leverage content syndication? 20:00 Why Marketing is no longer about MQLs 23:28 Conclusion

Creating Marketing Messages That Work | Braeden Matson Jones, Performance Marketing Manager

29:38

Creating Marketing Messages That Work | Braeden Matson Jones, Performance Marketing Manager

Crafting marketing messages is complex: Get too ambitious, and suddenly you're bending the truth. On the other hand, don't include enough, and you're selling yourself short. Braeden Matson Jones, Performance Marketing Manager at Refine Labs joins your host Danielle O'Neill to discuss product messaging, building an ICP, customer research, how to think about your marketing data in an effective way, and lead attribution. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Fishing With a Spear: Account Based Sales and Marketing | Kelsey Harkins, Centerline Digital

25:26

Fishing With a Spear: Account Based Sales and Marketing | Kelsey Harkins, Centerline Digital

Account Based Marketing, without a doubt, more popular in today's B2B marketing landscape than ever before. Kelsey Harkins, Group Account Director at Centerline Digital joins your host, Danielle O'Neil, to explore what ABM is and what ABM is not, when it's useful, and how to best implement it into your marketing practice. --- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

22:33

You Are Your Brand: Why Executives Need to Get Active on Social Media

Brand messaging is more important than ever. But it's not just about what you're saying. It's about where you communicate and how you identify your audience. Join host Danielle O'Neil as she sits down with Shape and Scale co-founder Suzanne Block to discuss the importance of nailing down your company message—from the C-suite to your sales team. That's in this episode of Agents of Change. --- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/

Creativity and Constraints: How B2B Healthcare Marketing is Building the Future

25:12

Creativity and Constraints: How B2B Healthcare Marketing is Building the Future

Bliss Group vice president Quintin Maidment sits down with your host Danielle O'Neil for a wide-ranging conversation on how the constraints of a highly regulated industry like healthcare can unleash creativity, the exciting technology trends that will shape the future of healthcare, and more. It's all coming up on this episode of Agents of Change. ___ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/