In this episode of Agents of Change, Gabriel Gomez joins us to talk about strategies for a Consumer-First B2B World. This world is where companies focus on their customers first, and everything is done to ensure that the customer has the best possible experience. We'll be discussing topics such as B2B and B2C marketing, social media marketing, and how to use consumer-focused technology in your business. By the end of this video, you'll have a better understanding of how to reach your target audience using modern marketing techniques whether you are a B2B or B2C business. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Introductions 01:57 The Marketing Evolution in B2C and B2B Audiences 03:23 What Audiences B2B Marketers are Missing Out On 05:15 B2B Approaches Marketers Should Be Taking 07:11 Should B2B Marketers Refine Their Strategies 08:40 Keeping People in Mind as B2B Marketers 10:27 Ideas to Bring Into the B2B Landscape from B2C 13:00 Embracing the Fun Side of B2B Marketing 15:22 Getting the Buy In 18:30 What Should B2C Remove From Their Strategy 22:27 Getting a Healthy Channel Mix 24:25 Social Media Not Being the Silver Bullet 25:54 Outro

Join us as we dive into a conversation with Amit Bivas, a seasoned global marketing executive with over 15 years of B2B marketing experience. We explore the concepts of Product-Led Growth (PLG) and Sales-Led Growth (SLG), uncovering the commonalities and differences between these strategies. Discover how PLG harnesses user-centric experiences, while SLG relies on human interaction and traditional business approaches. Gain insights into the evolving buyer's journey and the role of personas in shaping marketing strategies. Tune in for a thought-provoking discussion on the future of B2B marketing. All of this and more on this episode of Agents of Change, brought to you by Leadtail. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Introductions 01:58 Product-led Growth vs. Sales-led Growth 04:33 The Nature of PLG vs. SLG 06:39 Marketing's Role in PLG and SLG 09:25 Shifting Buyer Behaviors 13:14 The Content Approach in PLG vs. SLG 15:31 What Drives The Decision to be PLG or SLG? 17:04 How Companies Can Transition to PLG 20:10 How Amit is Navigating his "Time Debt" 26:07 Balancing Life's Elements

Leadership is an essential component to any B2B organization. Join your host Danielle O'Neil as she discusses why leadership is important, how to affect change in your organization through strong leadership, and strategies and tactics B2B marketing leaders can use to face common challenges in their day to day. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Intro 01:30 Matt Erickson's Background 04:15 Why Matt Erickson Interviews for Drive and Passion 09:12 How Leaders can Enable Their Team's Success 14:08 How to Handle Failure in Your Org 15:08 How Leaders can Signal Openness 19:31 Retaining Top Talent 25:10 Approaching Team Members That Aren't The Right Fit 33:35 Conclusion and Wrap up

Join us on this episode of our podcast as we dive into the world of B2B marketing and explore the impact of paid ads. Apoorv Sharma, a seasoned B2B marketer, shares his insights and strategies for leveraging first-party data, understanding customer psychology, and optimizing ad flows. Get ready to take your B2B marketing game to the next level! ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Intro 01:07 Meet Apoorv Sharma 03:59 The 3 Steps of Tapping into the Psychology of Paid Ads 04:03 Tapping into the Psychology of Paid Ads 08:13 Where Should Marketers go to get The Metrics They Need? 10:22 What Are Metrics We Should be Digging Into? 12:17 Optimizing for the "Flow" of Pages, Not Just for the Page 13:03 What Are Marketer's Blindspots When Creating Paid Campaigns? 14:25 Google Ads Messaging Doesn't Need to Be So Complicated 15:58 What Resources Should Marketers Look to When Learning Paid? 17:25 Why B2B Paid Ad Is Difficult to Measure 19:12 How Do You Get Around Marketing Burnout? 21:50 What Projects Are Apoorv Excited About?

Join this insightful session led by a renowned B2B marketing strategist as she shares her innovative approach to persona development and content marketing. Discover: ✔️How to build persona storylines that capture the attention and curiosity of your target audience ✔️ How to leverage the power of Q&A-style conversations ✔️ How to align your content strategy with the buyer's journey, create momentum, and deliver the right content to the right personas at the right time ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Intro 02:05 Why Buyer Personas Need to be Separated From Titles 03:41 Does Your Marketing Department Have Too Many Personas? 05:17 "Persona's Are Roles, Not Titles" 06:47 Stop Building Personas That Are Too High Level! 13:29 How Ardath Turns Personas Into a Content Strategy 18:30 How to Tell Stories through Your Content 20:41 The C-Suite Doesn't Care About Your Product Until the Team Does 25:44 How to Rediscover the Zest in Marketing 32:00 Key Takeaways and Wrap Up

Are you a B2B marketing leader seeking inspiration and guidance? Look no further! In this episode of Agents of Change, Danielle O'Neil interviews Katy Boos, CEO of Remix Communications. Discover the latest trends, strategies, and best practices for driving thought leadership and achieving success in the B2B marketing space at events and beyond. Tune in now! ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Introductions 01:07 What is Remix Communications? 02:44 How Have Events Changed Post 2020? 05:19 What Are The Goals Of Virtual Events Now? 07:20 How The Economy Is Affecting Events 08:53 The State of Event Participation 10:25 Preparing For Events in the TikTok Era 15:07 Positioning Executives as SMEs at Events 19:40 Amplifying Personal Brands Through Events 21:15 How to Keep Momentum Post Event 24:24 Final Advice for Execs Preparing for Events and Social Engagements 27:06 Final Thoughts and Wrap up

In this interview, we dive deep into the world of B2B marketing with a seasoned digital marketing director. Get ready to uncover the latest trends, strategies, and technologies that are shaping the future of B2B marketing. From harnessing the power of AI and analytics to optimizing SEO and goal-setting, this interview is packed with valuable insights and actionable advice. Whether you're a marketer, entrepreneur, or business owner, this is a must-watch conversation to stay ahead in the ever-evolving world of B2B marketing. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ___ Show Notes 00:00 Introductions 01:32 Understanding the Evolving Landscape of B2B Marketing 05:17 The Power of AI and Analytics in B2B Marketing 09:38 Setting Realistic Goals in B2B Marketing Campaigns 15:40 Calculating Marketing Efforts ROI in B2B 17:56 Why Attribution has Become a Hot Button Issue 20:10 Keeping up With Changes in Digital Marketing 23:34 How to Balance Client Needs with Reality in B2B Marketing Agency Work 25:00 The Impact of Long Sales Cycles on Analyzing Marketing Performance 27:18 Understanding the KPIs Your Agency is Being Measured Against 29:05 Sagefrog's New Product 30:54 Wrap up and conclusions

In the fast-paced world of marketing, collaboration and teamwork play a crucial role in creating impactful content and design. In this episode of Agents of Change, Amanda Myers and Sam White from Asen Marketing shared their insights on the importance of collaboration between content creators and designers. They discuss the challenges of switching between B2B and B2C mindsets, the role of consumer psychology, and the benefits of incorporating fresh perspectives. This blog post explores the key takeaways from their conversation and highlights the power of collaboration in content creation and design. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ 00:00 Intro 01:01 Introducing Amanda Myers and Sam White 02:20 Navigating Between B2B and B2C Mindsets 03:34 The Importance of Knowing Your Audience 05:24 "Invisible Downtime" in Marketing 06:14 The Advantage of a Fresh Perspective 09:55 How Amanda Myers Stays Creative 11:15 Asen Marketing's Collaborative Process for Content Creation 13:24 Approaching Creative Projects Where Direction is Lacking 15:19 Asen's Tools and Processes for Communication and Project Management 16:43 Surprises and Experiences in Agency Life 17:50 The Difference Between a Partner and a Vendor 18:54 Clarifying the Role of Marketing and Sales 20:23 Trying New Things and Evolving in a Smaller Agency 23:58 Advice for Content Teams and Creatives 26:31 Wrap Up --------- Learn more about Asen Marketing: https://asenmarketing.com/