Discover why consistency across platforms is non-negotiable, the art of aligning different departments for a seamless user journey, and the innovative strategies for ensuring a frictionless user experience. Doug Hughmanick and Danielle also explores the fascinating realm of immersive instruction and mixed reality, revealing how these technologies are redefining engagement and education in the digital age. ANML is a studio specializing in digital products, web and brand, that would be awesome. Learn more at https://www.anml.com/ 🎧 Tune in to unearth: - The critical importance of starting with a solid core user experience before branching out. - Effective leadership in overseeing cohesive brand journeys. - Practical strategies for aligning product and marketing visions. - The significance of maintaining voice and branding consistency across all platforms. - Future trends in branding, including immersive instruction and mixed reality. ----------- 0:00 - Introduction 1:07 - Branding from the Inside Out 3:36 - Leadership and Ownership of Brand Journey 5:17 - Aligning Departments for Cohesion 6:32 - Change Our Social Voice 8:06 - Consistency Across Platforms 9:30 - Biggest Branding Mistakes 11:25 - Strategies for Streamlining User Experience 13:08 - Learning from Competitors 15:39 - Looking Beyond Competitors 18:09 - Immersive Instruction and Mixed Reality Insights 21:54 - What Marketer's Need to Take Away 23:57 - Exciting Trends in the Industry

In this episode of Agents of Change, we dive deep into the evolving landscape of content marketing with Casey Nobile, SVP and Head of Content at Skyward. Join us as we explore the concept of connected storytelling and its vital role in ensuring that all content is interlinked, aligning with the core narrative of a brand. Discover strategies for navigating the fragmented content landscape, maintaining quality while scaling quantity, and incorporating brand purpose into content creation. Casey shares valuable insights into emerging trends, including the integration of AI and its impact on personalized distribution. Whether you're a seasoned marketer or a budding content creator, this conversation offers actionable advice for adapting to the ever-evolving world of content marketing.

Are your clients ready to move at the speed of social? On this episode of Agents of Change, Danielle O'Neil is joined by JS Stansel, an award winning Freelance Social Media Strategist, Speaker and Consultant, to discuss how to adapt to changes on social platforms and content, social media marketing strategies and platforms, and how to keep up on social in a rapidly changing world. All of this and more in this episode of Agents of Change. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Coming up in this episode... 00:36 Intros 01:40 How to Manage Client's FOMO on New Platforms 06:30 Adapting to a New Social Media Ecosystem 08:30 Getting Your Clients to Embrace New Types of Content 11:15 Having the Hard Conversations with Your Clients 19:26 When is Less More for Your Clients on Social? 21:30 How to Keep Your Mind Fresh for Social 23:53 What is Jon-Stephen Working on Right Now? 24:38 Wrapping up

In this episode of Agents of Change, Gabriel Gomez joins us to talk about strategies for a Consumer-First B2B World. This world is where companies focus on their customers first, and everything is done to ensure that the customer has the best possible experience. We'll be discussing topics such as B2B and B2C marketing, social media marketing, and how to use consumer-focused technology in your business. By the end of this video, you'll have a better understanding of how to reach your target audience using modern marketing techniques whether you are a B2B or B2C business. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Introductions 01:57 The Marketing Evolution in B2C and B2B Audiences 03:23 What Audiences B2B Marketers are Missing Out On 05:15 B2B Approaches Marketers Should Be Taking 07:11 Should B2B Marketers Refine Their Strategies 08:40 Keeping People in Mind as B2B Marketers 10:27 Ideas to Bring Into the B2B Landscape from B2C 13:00 Embracing the Fun Side of B2B Marketing 15:22 Getting the Buy In 18:30 What Should B2C Remove From Their Strategy 22:27 Getting a Healthy Channel Mix 24:25 Social Media Not Being the Silver Bullet 25:54 Outro

Join us as we dive into a conversation with Amit Bivas, a seasoned global marketing executive with over 15 years of B2B marketing experience. We explore the concepts of Product-Led Growth (PLG) and Sales-Led Growth (SLG), uncovering the commonalities and differences between these strategies. Discover how PLG harnesses user-centric experiences, while SLG relies on human interaction and traditional business approaches. Gain insights into the evolving buyer's journey and the role of personas in shaping marketing strategies. Tune in for a thought-provoking discussion on the future of B2B marketing. All of this and more on this episode of Agents of Change, brought to you by Leadtail. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Introductions 01:58 Product-led Growth vs. Sales-led Growth 04:33 The Nature of PLG vs. SLG 06:39 Marketing's Role in PLG and SLG 09:25 Shifting Buyer Behaviors 13:14 The Content Approach in PLG vs. SLG 15:31 What Drives The Decision to be PLG or SLG? 17:04 How Companies Can Transition to PLG 20:10 How Amit is Navigating his "Time Debt" 26:07 Balancing Life's Elements

Leadership is an essential component to any B2B organization. Join your host Danielle O'Neil as she discusses why leadership is important, how to affect change in your organization through strong leadership, and strategies and tactics B2B marketing leaders can use to face common challenges in their day to day. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Intro 01:30 Matt Erickson's Background 04:15 Why Matt Erickson Interviews for Drive and Passion 09:12 How Leaders can Enable Their Team's Success 14:08 How to Handle Failure in Your Org 15:08 How Leaders can Signal Openness 19:31 Retaining Top Talent 25:10 Approaching Team Members That Aren't The Right Fit 33:35 Conclusion and Wrap up

Join us on this episode of our podcast as we dive into the world of B2B marketing and explore the impact of paid ads. Apoorv Sharma, a seasoned B2B marketer, shares his insights and strategies for leveraging first-party data, understanding customer psychology, and optimizing ad flows. Get ready to take your B2B marketing game to the next level! ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Intro 01:07 Meet Apoorv Sharma 03:59 The 3 Steps of Tapping into the Psychology of Paid Ads 04:03 Tapping into the Psychology of Paid Ads 08:13 Where Should Marketers go to get The Metrics They Need? 10:22 What Are Metrics We Should be Digging Into? 12:17 Optimizing for the "Flow" of Pages, Not Just for the Page 13:03 What Are Marketer's Blindspots When Creating Paid Campaigns? 14:25 Google Ads Messaging Doesn't Need to Be So Complicated 15:58 What Resources Should Marketers Look to When Learning Paid? 17:25 Why B2B Paid Ad Is Difficult to Measure 19:12 How Do You Get Around Marketing Burnout? 21:50 What Projects Are Apoorv Excited About?

Join this insightful session led by a renowned B2B marketing strategist as she shares her innovative approach to persona development and content marketing. Discover: ✔️How to build persona storylines that capture the attention and curiosity of your target audience ✔️ How to leverage the power of Q&A-style conversations ✔️ How to align your content strategy with the buyer's journey, create momentum, and deliver the right content to the right personas at the right time ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Intro 02:05 Why Buyer Personas Need to be Separated From Titles 03:41 Does Your Marketing Department Have Too Many Personas? 05:17 "Persona's Are Roles, Not Titles" 06:47 Stop Building Personas That Are Too High Level! 13:29 How Ardath Turns Personas Into a Content Strategy 18:30 How to Tell Stories through Your Content 20:41 The C-Suite Doesn't Care About Your Product Until the Team Does 25:44 How to Rediscover the Zest in Marketing 32:00 Key Takeaways and Wrap Up